The first edition of Digital4Burgas offered visitors an attractive program, interesting speakers and beneficial discussions. The main focus of the conference was e-commerce. The topic is extremely relevant in connection to the emergency situation, which further demonstrated the benefits for the development of online business.
The event was extremely beneficial to all business owners, whether with physical or online presence. It was also a great opportunity for young people and those who want to start a successful business in the field of e-commerce, but are not sure how to do it. They harnessed experience from proven professionals and also asked their specific questions and received expert advice.
The Digital4Burgas lectors were experienced specialists in various fields. They discussed important topics and current trends – from the creation of texts that sell, through accounting and legal aspects, digital marketing and logistics.
During the conference, the chairman Petko Georgiev presented the project of the NGO “Southeast Digital Innovation Hub”.
The main goal of the Digital Hub is the development of innovations, supporting the digital transformation of manufacturing enterprises in the „Industrial and Logistic Park, industrial enterprises in KRIB, as well as companies in the ICT sector by facilitating cooperation between stakeholders, technological experts, investors, public administration and academic circles.
The digital innovation and technology hub addresses the challenges, which Bulgarian industrial companies face, for example: access to intelligent machines and technologies, remote support, intelligent control over the logistics connections and networks, digital marketing and sales, availability of qualified staff and an effective personnel management system.
The Digital innovation and technology hub – Burgas will provide the following services to small and medium companies:
- Technological help
- Access to infrastructure, technologies, tools and solutions
- Access to knowledge and expertice
- Assessment of the readiness of small and medium enterprises for digitization
- Capacity building for human resources
- Access to financial and investment readiness services
- Building cooperation between stakeholders